Gmail: A Behind the Scenes Video

Gmail: A Behind the Scenes Video

Google has created a great campaign for marketing gmail using YouTube.

They launched a YouTube clip and asked users to continue it. Each user can add 10 seconds to the clip. The clip features a Gmail envelope and the instructions are to have the envelope enter from the left and exit from
the right. They will then circulate the addons by random and select the best ones to create the final clip.