Wednesday, July 11, 2007

Growth in Online Video and Social Networking

Online Video, Social Networking to Drive Global Digital Lifestyle - Marketing Charts: "Online video activities are outpacing the growth in popularity of other digital media, while social networking is quickly becoming the dominant online behavior globally, according to the latest “Face of the Web,” Ipsos Insight’s annual study of Internet and Technology trends."

A new study released by Ipsos insight finds 2 growing trends in users online life.

Globally from all internet users:
- 34% watched video streams online
- 20% visited a social networking site in the last 30 days

It is clear that any companies who wants to benefit fully from the web has to develop a strategy for these 2 activities that are taking a growing share of users online time.

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